SALTWATER JOY

Saltwater Joy is the title for me women’s SS 22 fashion and swimwear collection inspired by textures and colours of the rich British coastline, containing vibrant prints and all-season wetsuits. My goal for this brief was to make wild swimming accessible and inclusive to all women, achieved through the design and construction of the swimwear. The prints were hand painted and refined through digital processes. The realisation of this brief was defined by trend and colour research as post-pandemic life sees a rise in outdoor recreation activities for consumers.